Harnessing the power of SEO’s is a long and difficult process but it’s extremely important and should be at the heart of your marketing strategy. Here are a few guidelines and things to remember when developing an SEO strategy for your business:
What is SEO?
Search Engine Optimisation, or SEO, is the process of increasing the amount of organic, or non-paid, traffic to your website in an online search. It is focusing on where your website ranks in the list of search results when someone searches for something relevant to your business.
The list benefits of being near that top search result are long and powerful. By ranking highly, you improve your business’ ability to be found by potential clients or customers. Additionally, by being found within the search results in an increase in brand awareness and website traffic. Being difficult to find means you miss out on potential traffic, clients and sales.
How to Improve Your SEO Ranking?
Links
The use of links greatly improves your sites SEO rankings so be sure to utilise both internal and external links. The use of internal is the linking of pages within your website. Google follows links to rank and discover content in the search results, therefore, if a page has a lot of links Google will place a higher importance on the page. Additionally, external linking from one page to another indicates to search engines that your site has useful or valuable information. However, be careful to only link to trustworthy sites and make sure site linking to your site is also reliable
Content
It is highly beneficial to write useful content. Content can allow you to write blogs, articles or social media posts which can rank highly in search engines. Remember Quality over quantity, so make sure your content includes keywords or phrases that mirror both what you do as well as how your audience can search for you.
Responsiveness
The ability for your website to transfer across all devices including phones, tablets and laptops can have a large impact on how well your site ranks. Your site should almost always be optimised, responsive and user-friendly to all devices. Additionally, the loading time and site speed also impact SEO results.
Images
Images also contribute to your website’s SEO ranking, so it is important to properly optimise images to help increase your performance. This is achieved by altering the “alt-text” of an image and the title of the image file. For example, naming an image “red apple” is better than “image12”.
Titles/Headers
The titles and headers of a page is a big factor in the ranking of your business’ page. It is important to include unique meta-titles and description for each and every page on your site. For example, “local food menu” is more successful than “page4”. Additionally, it is important to make sure your page’s URL is audience friendly. For instance, “/blog/power-of-seo” compared to “/blog/article22”.
Think Creative Agency specialises in digital marketing, focusing on making sure your SEO strategies are highly effective. Get in touch today to see how Think Creative can improve your website’s ranking in search engines.
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